I'm a Toronto-based copywriter with a focus on work that connects—emotionally, culturally, and creatively. With a background that spans strategy, writing, and art direction, I build stories that move people and give brands something real to stand on.

I’ve partnered with names like Canada Goose, Hudson’s Bay, Sephora, and P&G across fashion, beauty, and sport—crafting campaigns that celebrate self-expression, spotlight community, and reflect the moment we’re in.

Whether it’s shaping a brand voice, launching a new collection, or telling stories that haven’t been heard enough, I’m here to make the work meaningful—and make it matter.

Saje — March 2024 - Current
The Bay — February 2021 - March 2024
Virtue — February 2017 — February 2021
JWT — September 2016 — February 2017
The Hive — January 2015 — September 2016
Zulu Alpha Kilo — October 2014 — January 2015
Grey — April 2014 — October 2014

Cannes Lions — Shortlist — Film
ADCC — Gold — Public Service, Campaign
ADCC — Gold — TV Public Service, Single
Communication Arts — Public Service
Cannes Young Lions — Bronze — Film
Marketing Magazine — Merit — Print
OCAD University — Thesis Master Presenter

© 2025 JAMES MCGUIRE